Agencia                                                   Market share
 1  Mediaplanning (Havas)                                    17%
 2  Initiative                                                        16,1%
 3  Starcom (Publicis)                                        12,7%
 4  Universal McCann (Interpublic)                        8,5%
 5  MediaCom (WPP Group)                                6,8%
 6  Carat (Aegis Media)                                       6,3%
 7  MindShare (WPP)                                           6%
 8  Mediaedge:cia (WPP)                                    2,5%
     OMD (Omnicom)                                           2,5%
     Ignis Argentina (Independiente)                       2,5%
 9  Brand Connection (Interpublic)                        2,1%
10 Zenith Optimedia (Publicis)                             0,8%

Fuente: Research Company Evaluating the Media Agency Company (RECMA).